Jenste

The Mission

Jenste, a PCB assembly and electronics manufacturing business based in Hooe, East Sussex, came to Ready Rank with a fragmented digital setup that was holding them back. They had two separate websites — one for their B2B services and one for their product shop — running on different platforms. Both sites were under-optimised, full of technical errors, and not being actively maintained. Their online presence simply didn’t reflect the quality of what they do, and they had no real way of tracking how either site was performing.

The goal was clear: bring everything together under one professional, properly optimised website that could serve both their trade and retail audiences — and build a stronger local presence alongside it.

How We Helped

Consolidating Two Sites Into One

Rather than patching up two underperforming websites, we rebuilt from the ground up. We combined Jenste’s B2B service site and their product shop into a single, cohesive WordPress website — eliminating the cost and complexity of managing two separate platforms. The new site is clean, easy to navigate, and works seamlessly for both business clients and retail customers.

A Phased, Structured Build

We approached the project in stages to keep things manageable. Stage one focused on getting the B2B side of the business live — showcasing Jenste’s PCB assembly and electronics manufacturing services with clear, well-structured pages built for both users and search engines. Stage two involved migrating their product shop from Shopify to WooCommerce, bringing everything under one roof and significantly reducing their ongoing running costs.

Built for Performance

Every page on the new site was built with SEO in mind from the start — proper page structure, optimised content, and schema markup throughout. Site speed was a particular focus, with the new site achieving a 99% performance score on mobile. These technical foundations give Jenste a real competitive edge, particularly as Google continues to reward fast, well-structured sites.

Tracking That Actually Works

Google Analytics and Google Search Console are now fully configured, giving Jenste clear visibility into how their site is performing for the first time. This data will drive ongoing decisions and help measure the impact of future work as the project develops.

Ongoing Store Optimisation

With the WooCommerce migration complete, the focus now turns to optimising the store itself — product titles, descriptions, images, and the behind-the-scenes elements like product schema. We’re also setting Jenste’s products up to appear on Google Shopping, opening up a new channel for product visibility.

Managed Hosting & Maintenance

Jenste’s website is now fully hosted and managed by Ready Rank, giving them a completely hands-off experience. From security updates and backups to technical maintenance and any changes they need, everything is taken care of — leaving the Jenste team free to focus entirely on their business, with no need to worry about what’s happening behind the scenes.

Local SEO & Google Business Profile

Alongside the website rebuild, we’ve been working on Jenste’s local search presence. This has included a full review and optimisation of their Google Business Profile — making sure all business information is accurate and up to date, adding recent photographs, publishing GBP posts, and building out a complete list of services with descriptions. Crucially, we’ve aligned the profile with the website to send the right signals to Google and strengthen Jenste’s visibility in local searches.